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About
Lyndsey Nielsen
Content Strategy & Development
Des Moines, IA
Story-focused marketer with a journalism edge, creating data-driven, compelling digital campaigns through strategic multi-media content and teamwork.
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Experience
Content Director | Marketing Manager | Marketing Coordinator
EcoEngineers
July 2019 Des Moines, IA
Lead digital marketing, content, and education strategy supporting energy and environmental markets across web, email, webinars, events, and learning platforms.
Translate complex regulatory and technical topics into clear, client-focused content and thought leadership.
Produced 27+ webinars in 2025, managing end-to-end strategy, SME coordination, speaker preparation, promotion, and post-event content to support client education, lead generation, and revenue-generating programs.
Project manage LCA Academy 2024 and 2025, overseeing content development, media coordination, and digital promotion.
Partner with cross-functional teams to maintain content standards, editorial calendars, and performance tracking that improve efficiency, engagement, and brand consistency.
Design Lead | Senior Graphic Designer
Gannett
November 2011 – June 2019 • Des Moines, IA
Led digital storytelling and multimedia content production across eight regional markets to increase audience engagement and brand reach.
Managed a 12-member creative team producing editorial features, videos, and infographics on complex local and regional issues.
Collaborated with leadership and marketing teams to align content strategy with organizational goals and audience insights.
Contract Graphic Designer
Indiana State University
June 2016 – February 2017
Curated, designed, and delivered creative assets for major institutional initiatives, including the university’s 150th anniversary celebration.
Design Director
Enterprise Publishing
October 2014 – December 2014 • Blair, NE
Founded and managed a centralized creative studio supporting 12 publications, standardizing brand identity and streamlining production workflows.
Instituted a design standards style guide. Developed templates, stylesheets and shape libraries in InDesign.
Launched a redesign of the company’s primary publications.
Graphic Designer
17 South Design & Print/Great South Publications
October 2010 – October 2011 • Savannah, GA
Designed client-driven deliverables such as menus, business cards and brochures.
Served as editorial director and lead designer for Southridge/Berwick Community Magazine
Graphic Designer | Copyeditor
Savannah Morning News
June 2010 – October 2011 • Savannah, GA
Art directed award-winning cover designs and coordinated with newsroom staff to create layouts and infographics for news, sports, and features.
Graphic Designer | Copyeditor | Reporter
Columbia Missourian & VOX Magazine
January 2008 – May 2010 • Columbia, MO
Instructed and managed copy editors and designers in AP style and grammar.
Designed 1A, news, features, special sections and advertisements.
Wrote and edited articles and videos.
Education
LinkedIn Learning
Advanced Project Management Certificate
2023 – 2023 • Online
10 contact hours
Des Moines Area Community College
Facebook and Digital Marketing Essentials Certificate
2020 – 2020 • Des Moines, IA
45 contact hours
University of Missouri
Bachelor of Journalism
2006 – 2010 • Columbia, MO
I earned a cum laude Bachelor of Journalism with an emphasis in magazine design. I also earned a minor in Spanish.
Awards
2019
Best Use of Graphics, Iowa Newspaper Foundation
2018
Information graphic, Missouri Press Association
2017
Information graphic, Associated Press Media Editors
2015
Use of computer graphics, Nebraska Press Association
2015
Alternative story format, Best of Gannett Awards
2014
Alternative story format, Gannett Quarterly Awards
2011
Photo illustration, Georgia Press Association
Specialties
Marketing & Content StrategyIntegrated CampaignsBrand Messaging & OptimizationLead GenerationStorytellingTechnical & Regulatory Content TranslationPresentation, Graphic, & Multimedia DesignEditorial Workflow Scheduling & OptimizationSEO & Web AnalyticsCross-functional CollaborationProject ManagementMentoring & DevelopmentAP Style & Proofreading
Skills
Adobe Creative SuiteWordPressHubSpotGoogle AnalyticsMicrosoft OfficeVimeo & YoutubeAI toolsSmartSheetArticulate StorylineHTMLCRM systemsCMS systems
Elsewhere
› LinkedIn