Lyndsey Nielsen

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  • ABOUT
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© 2026

  • About

    Lyndsey Nielsen

    Content Strategy & Development

    Des Moines, IA

    Story-focused marketer with a journalism edge, creating data-driven, compelling digital campaigns through strategic multi-media content and teamwork.

    Download Resume

  • Experience

    Content Director | Marketing Manager | Marketing Coordinator

    EcoEngineers

    July 2019 Des Moines, IA

    Lead digital marketing, content, and education strategy supporting energy and environmental markets across web, email, webinars, events, and learning platforms.

    Translate complex regulatory and technical topics into clear, client-focused content and thought leadership.

    Produced 27+ webinars in 2025, managing end-to-end strategy, SME coordination, speaker preparation, promotion, and post-event content to support client education, lead generation, and revenue-generating programs.

    Project manage LCA Academy 2024 and 2025, overseeing content development, media coordination, and digital promotion.

    Partner with cross-functional teams to maintain content standards, editorial calendars, and performance tracking that improve efficiency, engagement, and brand consistency.

    Design Lead | Senior Graphic Designer

    Gannett

    November 2011 – June 2019 • Des Moines, IA

    Led digital storytelling and multimedia content production across eight regional markets to increase audience engagement and brand reach.

    Managed a 12-member creative team producing editorial features, videos, and infographics on complex local and regional issues.

    Collaborated with leadership and marketing teams to align content strategy with organizational goals and audience insights.

    Contract Graphic Designer

    Indiana State University

    June 2016 – February 2017

    Curated, designed, and delivered creative assets for major institutional initiatives, including the university’s 150th anniversary celebration.

    Design Director

    Enterprise Publishing

    October 2014 – December 2014 • Blair, NE

    Founded and managed a centralized creative studio supporting 12 publications, standardizing brand identity and streamlining production workflows.

    Instituted a design standards style guide. Developed templates, stylesheets and shape libraries in InDesign.

    Launched a redesign of the company’s primary publications.

    Graphic Designer

    17 South Design & Print/Great South Publications

    October 2010 – October 2011 • Savannah, GA

    Designed client-driven deliverables such as menus, business cards and brochures.

    Served as editorial director and lead designer for Southridge/Berwick Community Magazine

    Graphic Designer | Copyeditor

    Savannah Morning News

    June 2010 – October 2011 • Savannah, GA

    Art directed award-winning cover designs and coordinated with newsroom staff to create layouts and infographics for news, sports, and features.

    Graphic Designer | Copyeditor | Reporter

    Columbia Missourian & VOX Magazine

    January 2008 – May 2010 • Columbia, MO

    Instructed and managed copy editors and designers in AP style and grammar.

    Designed 1A, news, features, special sections and advertisements.

    Wrote and edited articles and videos.

    Education

    LinkedIn Learning

    Advanced Project Management Certificate

    2023 – 2023 • Online

    10 contact hours

    Des Moines Area Community College

    Facebook and Digital Marketing Essentials Certificate

    2020 – 2020 • Des Moines, IA

    45 contact hours

    University of Missouri

    Bachelor of Journalism

    2006 – 2010 • Columbia, MO

    I earned a cum laude Bachelor of Journalism with an emphasis in magazine design. I also earned a minor in Spanish.

    Awards

    2019

    Best Use of Graphics, Iowa Newspaper Foundation

    2018

    Information graphic, Missouri Press Association

    2017

    Information graphic, Associated Press Media Editors

    2015

    Use of computer graphics, Nebraska Press Association

    2015

    Alternative story format, Best of Gannett Awards

    2014

    Alternative story format, Gannett Quarterly Awards

    2011

    Photo illustration, Georgia Press Association

    Specialties

    Marketing & Content StrategyIntegrated CampaignsBrand Messaging & OptimizationLead GenerationStorytellingTechnical & Regulatory Content TranslationPresentation, Graphic, & Multimedia DesignEditorial Workflow Scheduling & OptimizationSEO & Web AnalyticsCross-functional CollaborationProject ManagementMentoring & DevelopmentAP Style & Proofreading

    Skills

    Adobe Creative SuiteWordPressHubSpotGoogle AnalyticsMicrosoft OfficeVimeo & YoutubeAI toolsSmartSheetArticulate StorylineHTMLCRM systemsCMS systems

    Elsewhere

    › LinkedIn