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About
Lyndsey Nielsen
Content Strategy & Development
Des Moines, IA
Story-focused marketer with a journalism edge, creating data-driven, compelling digital campaigns through strategic multi-media content and teamwork.
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Experience
Marketing coordinator, marketing manager, EcoUniversity director
EcoEngineers
July 2019
• Lead a team of experts to impart carbon, regulatory, and renewable fuels knowledge to EcoEngineers’ clients.
• Oversee EcoEngineers' expansion into new regulations and markets including new content creation, workshop modules, market reports, market intelligence, and an online learning platform ensuring educational growth.
• Interface with the EcoEngineers sales team to inform, train, and explain existing and new EcoUniversity service offerings.
• Produce educational webinars and workshops for mass consumption, organizing and developing content, and coaching presenters.Senior graphic designer
Gannett
November 2011 – June 2019 • Des Moines, IA
• Art direct, design and copy edit digital and print media.
• Develop social media campaigns, creating information graphics, videos and advertisements. Write copy that sells the project.
• Direct a team of 12 designers and copy editors that produces daily and monthly publications, including the Des Moines Register.
• Cultivate relationships with the team and its clients to produce compelling products in eight markets.Contract graphic designer
Indiana State University
June 2016 – February 2017
• Freelanced for the publications department. Conceptualized, edited and designed the university’s 150th anniversary magazine.
Design director
Enterprise Publishing
October 2014 – December 2014 • Blair, NE
• Formulated and incorporated plans for a design studio, which now serves the company’s 12 weekly publications.
• Instituted a design standards style guide. Developed templates, stylesheets and shape libraries in InDesign.
• Launched a redesign of the company’s primary publications.Graphic designer
17 South Design & Print/Great South Publications
October 2010 – October 2011 • Savannah, GA
• Designed client-driven products such as menus, business cards and brochures.
• Served as editor and lead designer for Southridge/Berwick Community Magazine.Graphic designer and editor
Savannah Morning News
June 2010 – October 2011 • Savannah, GA
• Designed graphics, news, business, sports and special sections.
• Art directed several special section covers.Graphic designer, editor, reporter
Columbia Missourian & VOX Magazine
January 2008 – May 2010 • Columbia, MO
• Instructed and managed copy editors and designers in AP style and grammar.
• Designed 1A, news, features, special sections and advertisements.
• Wrote and edited articles and videos.Education
University of Missouri
Bachelor of Journalism
2006 – 2010 • Columbia, MO
I earned a cum laude Bachelor of Journalism with an emphasis in magazine design. I also earned a minor in Spanish.
Awards
2019
Best Use of Graphics, Iowa Newspaper Foundation
2018
Information graphic, Missouri Press Association
2017
Information graphic, Associated Press Media Editors
2015
Use of computer graphics, Nebraska Press Association
2015
Alternative story format, Best of Gannett Awards
2014
Alternative story format, Gannett Quarterly Awards
2011
Photo illustration, Georgia Press Association
Skills
Adobe Creative Suitegraphic designHTMLCCI NewsGatemanagementart directionproject managementtelecommunicationMicrosoft Officevideo editingsocial media marketingclient services